Chicago V. Chicago

This campaign from New Era, the major company for sports related caps, is the perfect representation of Chicago baseball fans. If you've been involved in Chicago sports, you know that baseball is the great divider. Cubs and Sox fans are usually friends but when baseball season hits, those friendships turn to the competitive spirit.
Just like Cubs and Sox fans quarrel, the argument between flatbrim fitted caps and traditional baseball caps distinguishes individual style. In the end, it is all about personal preference. No matter the team or the style, the hat represents that great American pastime. Every fan has their place in the baseball world, and together the fans support the indsutry.

The love of the game is fueled by competitive spirit; wisecracks, debates, insults and all. In Chicago, there is twice the energy surrounding baseball season because not only do we get to compete with other states, we get to rival eachother. The unique character of the Chicago baseball scene is perfectly depicted in this ad, capturing what it is really like to sit at a bar with two different fans. No matter what team you root for, in the end we can all agree on our love for the game and the city (and the pizza).