Volkswagon Interactive Print

Volkswagon's interactive print ads are on the forefront of modern advertising. Released about a year ago, this ad allows audiences to download an app that allows them to virtually test the actual features of the newest model. Lane assist, adaptive lighting, and cruise control are all virtually represented when the user moves their phone along the street of the ad. It is a really incredible concept, relating the new technology of the ad to the new technology of the vehicle using the features of phone vibration and video imagery.

This ad is a step into the future of advertising, which is interactive and highly user generated. Smartphones are becoming well loved and easily obtainable, so integrating them into advertisements is a good step for the indsutry. Audiences like to feel like the are part of something. The possibilities are countless, and viewers will now be able to see beyond a single image to get much more detail without leaving their page. For something as technologically advanced as a new car, it is beneficial that potential buyers can actually experience the advances before ever coming in contact with the product.

The potential of the industry is one of its most appealing qualities for me. Advertising moves forward with new innovations as time goes on, and has become a frontrunner in the potential of artistic expansion. Interactive ads like this one could bring dramatic changes to the advertising industry. Virtual tours and holograms could be pulled up immediately through our phones. It's really an exciting advancement, and I am eager to see how it can be developed.