While flipping through the pages of a beauty magazine, I came across this ad for Effen Vodka. The campaign promotes the vodka as being "inspired by design," and encourages a stylish and high end image for the new (ish) brand. Effen has distributed t-shirts at local liquor stores, and my respect for the brand was not very high. This advertisement, however, influenced a reconsideration of the brand.
To emphasize the quality of design to be associated with the sleekly packaged vodka, Effen is running a campaign that promotes inspirational graphic designers. Jessica Walsh is a graphic designer in New York City for Sagmeister Inc. She has worked on many unique campaigns, and is becoming a force to be reckoned with in the design world. This ad, done tastefully in black and white, is refined and beautiful in itself.
The best part about the advertisement is the publicity it offers the featured designers. A link to Walsh's blog, blog.jessicawalsh.com, is displayed just to the right of the glass. The intruiging imagery did it's job by motivating me to look further into both Walsh's work and the Effen brand. I love seeing support for designers, and have a new respect for Effen Vodka as an appreciator of creativity.
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